Wednesday, March 4, 2009

"HARDWARE: 3D-TV scheme seeks to replace regular TVs"

As TV makers ready 3-D models, a company called Dynamic Digital Depth claims its automatic 2-D-to-3-D conversion algorithms could help replace conventional TVs. Parent company DDD Group plc (Santa Monica, Calif.) argues that several dozen 3-D movie titles are not enough to persuade wary consumers to buy a dedicated 3-D display. By including automatic 2-D-to-3-D conversion for regular TV, PC games and even the user's own images, the company says 3-D TVs may be poised to eventually displace regular TVs altogether.

BOTTOM LINE: 3D technologies have come into vogue, then gone out-of-style repeatedly--even before the invention of photography. DDD is seeking to turn 3D into an enduring reality by allowing the viewer to switch it on or off at will. DDD's 2D-to-3D conversion algorithms should bridge the gap between relatively rare native 3D content today and the voracious appetite of 3D early adopters. If it can be incorporated cheaply enough, then every future TV could become 3D enabled. I believe that 3D is here to stay, but the public is fickle and in the end it will be up to viewers to support 3D by actually using the button that DDD is seeking to put on every remote control. Look for 3D TV models from every major maker by 2010, many of which will be available by Christmas 2008.